Friday, March 22, 2019
Business Intelligence and Analytics 9
1 Top 7 Data Science Use Cases in Finance
https://www.kdnuggets.com/2018/05/top-7-data-science-use-cases-finance.html
In recent years, the ability of data science and machine learning to cope with a number of principal financial tasks has become an especially important point at issue. Companies want to know more what improvements the technologies bring and how they can reshape their business strategies.
2 Why people are essential to B2B marketing success
https://martechtoday.com/why-people-are-essential-to-b2b-marketing-success-231972
If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your return on investment is dependent on people because people are essential to the modern B2B marketing strategy that actually drives real ROI.
3 What is Augmented Data Science and Why is it Important to My Business?
https://www.datasciencecentral.com/profiles/blogs/what-is-augmented-data-science-and-why-is-it-important-to-my-1
If Data Science was once the sole domain of analysts and data scientists, Augmented Data Science represents the democratized view of this domain. With Augmented Data Science, the average business user can engage with advanced analytics tools that allow for automated machine learning (AutoML) and leverage sophisticated analytical techniques and algorithms in a guided environment that uses auto-recommendations and suggestions to lead users through the complex world of data science with ease and intuitive tools.
4 Why is Customer Churn Persistently High Regardless of Companies’ Sustained Efforts?
https://www.business2community.com/customer-experience/why-is-customer-churn-persistently-high-regardless-of-companies-sustained-efforts-02179766
Regardless of their relentless efforts, brands across industries suffer from churn problems in today’s competitive world. As shown in the image below, one of the major reasons why customers leave the company turns out to be poor customer service.
5 5 Conversion Optimization Tactics that Also Drive Traffic
https://www.convinceandconvert.com/digital-marketing/conversion-optimization-tactics/
Conversion optimization doesn’t have to stand in a way of traffic acquisition. In fact, CRO and SEO are even more effective when combined. These two marketing channels can (and should!) effectively inform and empower each other.
Here are 5 ways to boost your conversions while increasing traffic to your site:
6 Minimize Your Digital Platforms
https://www.business2community.com/digital-marketing/minimize-your-digital-platforms-02181181
We have a hard time appreciating what drag does to our lives and work. If you’re used to sifting through your junk to find your clothes, notebooks, gadgets or everything to help you in a day, the friction may be lost on you. It’s become a habit that’s comfortable and unnoticeable over time.
7 10 Things Your Content Marketing Strategy Must Include
https://www.copyblogger.com/documented-content-strategy/
Here are my recommendations for 10 elements that make sense in a solid content marketing strategy. You may have additional thoughts, and I’d love to hear them in the comments!
8 The Ultimate List of Email Marketing Stats for 2019
https://blog.hubspot.com/marketing/email-marketing-stats
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.
9 How to Automatically Determine the Number of Clusters in your Data – and more
https://www.datasciencecentral.com/profiles/blogs/how-to-automatically-determine-the-number-of-clusters-in-your-dat
Determining the number of clusters when performing unsupervised clustering is a tricky problem. Many data sets don’t exhibit well separated clusters, and two human beings asked to visually tell the number of clusters by looking at a chart, are likely to provide two different answers. Sometimes clusters overlap with each other, and large clusters contain sub-clusters, making a decision not easy.
