Friday, March 8, 2019
Business Intelligence and Analytics 8
Next week is March Break in Ontario, I will be away from the office. No Newsletter
1 7 Advantages of Data-Driven Content
https://blog.searchmetrics.com/us/7-advantages-of-data-driven-content/
How can I improve my content’s search engine rankings? It’s a question all marketing experts ask and now it’s one that can be answered: with data-driven content optimization. While the success of online content used to be largely left to chance, it is now possible to impact results in a sustainable and targeted manner. From research and writing, all the way up to publication – every step of the content process can be tailored to meet the demands of search engine algorithms.
2 IAB: 78% of marketers will spend more on data in 2019
https://www.marketingdive.com/news/iab-78-of-marketers-will-spend-more-on-data-in-2019/549811/
Marketers plan to spend more on data and data-related services in 2019, according to findings of the report “The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight” by the Interactive Advertising Bureau (IAB) and consulting firm Winterberry Group, shared with Marketing Dive.
3 3 Tips for Taking Action from Your Website Data
https://www.searchenginejournal.com/website-data-taking-action/295881/
Data visualization is the act of taking information (data) and placing it into a visual context, such as a map or graph. Data visualizations make big and small data easier for the human brain to understand, and visualization also makes it easier to detect patterns, trends, and outliers in groups of data. Good data visualizations should place meaning into complicated datasets so that their message is clear and concise.
4 Market Segmentation – Refining Your Target Market
https://www.business2community.com/marketing/market-segmentation-refining-your-target-market-02174701
We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?
5 B2B Tech Marketing Budget, Content & Strategy Trends
https://www.marketingprofs.com/charts/2019/40684/b2b-tech-marketing-in-2019-budget-content-and-strategy-trends
Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks. The report was based on data from a survey conducted in October 2018 among 352 marketers who work for B2B technology companies of various sizes in North America and Europe.
6 7 Psychological Triggers Every Marketer Should Master
https://www.business2community.com/marketing/7-psychological-triggers-every-marketer-should-master-02175062
Marketers can employ a number of techniques to drive people to take action — flashy design, catchy copy, celebrity endorsements, etc. But nothing is more effective than psychological triggers.
7 Another 10 Free Must-Read Books for Machine Learning and Data Science
https://www.kdnuggets.com/2019/03/another-10-free-must-read-books-for-machine-learning-and-data-science.html
Here’s a third set of 10 free books for machine learning and data science. Have a look to see if something catches your eye, and don’t forget to check the previous installments for reading material while you’re here.
8 What is kinetic typography? marketing
https://www.convinceandconvert.com/content-marketing/kinetic-typography-video-marketing/
Kinetic typography is a concept that involves using moving type to express an idea. Some of the most widely known examples of it appear in the opening credits of feature-length films.
9 Learn the Top Landing Page Best Practices from Marketo
https://blog.marketo.com/2019/03/3-next-level-landing-page-best-practices-for-2019.html
Landing pages are Marketing 101—or at least they should be. Top-notch marketers must know how to build compelling landing pages specially designed to convince customers to engage and convert.
10 Why the Key to AI Success is a Tidy Data House
https://tdwi.org/articles/2019/03/08/adv-all-key-to-ai-success-is-tidy-data-house.aspx
Despite all the talk about artificial intelligence (AI), adoption has yet to reach its pinnacle. Many organizations are taking smart steps to implement new technologies. Instead of buying into the hype, they ask critical questions to garner the strongest ROI, resulting in a delay in broad adoption.
