Friday, February 8, 2019
Business Intelligence and Analytics 4
1 7 elements of an effective inbound marketing strategy
https://www.smartinsights.com/digital-marketing-strategy/inbound-marketing-strategy/7-elements-of-an-effective-inbound-marketing-strategy/
A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and …..
2 Biggest Challenges to AI Marketing Success
https://marketinginsidergroup.com/artificial-intelligence/biggest-challenges-to-ai-marketing-success/
Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.
However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing.
3 Best Ways to Automate Your Business in 2019
https://www.business2community.com/strategy/best-ways-to-automate-your-business-in-2019-02166107
Automation is a business trend that won’t be going away any time soon. Entrepreneurs always tend to have a ton on their plate. For some, the 4-hour work week can seem like a myth.
To get a better handle on your to-do list and actually make progress, try adding more automation to your business. Automation is when you rely on the tools and systems that are often put in place by technology to do things quicker and without your direct involvement.
4 Big retailer will test reusable packaging to replace throwaway plastic in Canada
https://www.cbc.ca/news/technology/loop-reusable-packaging-1.5004525
Canadian efforts to reduce single-use plastic will get a boost this year when a major retailer is slated to launch a test of reusable packaging in the most populated part of the country.
The chain’s identity is expected to be unveiled this spring, with online operations starting by year end, says the founder of recycler TerraCycle’s Loop.
5 Using Blockchain: A Strategic Roadmap for Companies
http://knowledge.wharton.upenn.edu/article/using-the-blockchain-a-strategic-roadmap-for-companies/
Bitcoin may be getting the headlines, but what makes companies more excited is the blockchain, the decentralized ledger technology that underpins cryptocurrencies. It has the potential to revolutionize everything from financial settlements on Wall Street to global supply chains. But like any promising innovation, there’s also plenty of hype that comes along with it.
