Friday, May 3, 2019
Business Intelligence and Analytics 15
1 Top Digital Transformation Trends For Businesses [2019]
https://medium.com/tkxel-us/top-digital-transformation-trends-for-businesses-2019-476a1d02cec0
Organizations are finding it more difficult than expected to implement digital transformation to drive business growth.
Corporate inertia has hampered CEOs, CTOs and CIOs to keep pace with the latest advancements and reinvent themselves.
2 4-Step Lead Generation Analysis To Optimize Sales Conversion
https://marketinginsidergroup.com/demand-generation/4-step-lead-generation-analysis-to-optimize-sales-conversion/
Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs.
It’s really quite simple, but it requires taking the time to evaluate what really works while building a deeper rapport with an equally busy team of quota-carrying sales reps.
3 How to use data to build relationships with customers
https://adage.com/article/data-driven-marketing/how-use-data-build-relationships-customers/2167321
Homing in on your ad target through technology is only half a marketer’s job: The other half is maintaining that customer relationship. Seductive rewards programs give consumers easy access to brands they already buy and give companies lots of data to mine—and the better the program, the higher the adoption rate, enticing customers to spend more.
4 Should I Prioritize ABM Tactics Ahead of Demand Generation?
https://www.business2community.com/strategy/should-i-prioritize-abm-tactics-ahead-of-demand-generation-02194697
Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one?
5 3 Tips, Now That 98% of B2B Marketers Value Content Marketing
https://www.targetmarketingmag.com/article/3-tips-now-that-98-of-b2b-marketers-value-content-marketing/
Content marketing is “finally” valued by B2B marketers, according to an inaugural study by Walker Sands Communications. But considering another study shows B2B buyers “remain skeptical about vendor content,” brands also will have to invest in doing content marketing right. Here’s my advice on how marketers can do that.
6 How to Manage Your Data As You Scale
https://datafloq.com/read/how-to-manage-your-data-as-you-scale/6306
We all know that growing your business is a necessity in order to stay in the game. However, there’s more involved in the process than simply marketing to get more loyal customers through your front door. With the technology that we use, it’s important to understand how to manage the data of your business as you continue to expand your customer base. Here are some great tips that you can start utilizing today to prepare for better data management in the future.
7 Intro to Lead Generation: How to determine if a lead is qualified
https://www.b2bleadblog.com/determine-qualified-leads/
Felix had earlier asked me some questions about cost per lead, which I won’t share here, since the information is private to his company. However, I thought it would be helpful to publicly answer his follow-up question, about lead qualification, on the B2B Lead Roundtable Blog. I thought it might assist many readers, especially those newer to the complex sales and marketing process (and thank you to Felix for allowing me to share this publicly).
8 4 Ways Artificial Intelligence Is Transforming Manufacturing Industry
https://medium.com/@hmsolutions/4-ways-artificial-intelligence-is-transforming-manufacturing-industry-f15656dd19af
The C-suite executives of manufacturing industry are under immense pressure to innovate and find new streams of revenue as unplanned downtime, labour costs and other conventional processes are killing productivity and growth.
9 How to pinpoint the right buyers for your B2B product or service
https://www.smartinsights.com/b2b-digital-marketing/pinpoint-right-b2b-buyers/
It’s never been easier for B2B businesses to identify and target their ideal customers online.
10 Top Data Science and Machine Learning Methods Used in 2018, 2019
https://www.kdnuggets.com/2019/04/top-data-science-machine-learning-methods-2018-2019.html
