Friday, April 26, 2019
Business Intelligence and Analytics 14
1 Big Data – Enabling Procurement To Play A More Strategic Role In Business
http://spendmatters.com/uk/big-data-enabling-procurement-play-strategic-role-business/
Procurement is quickly evolving in response to rapid advances in technology, skills and talent, changing consumer demands and business practices. Businesses across a range of industries are using data more and more as the basis of their strategic planning and to measure business performance.
2 5 Innovative Ways Procurement Can Use Data Analytics
https://www.sourcetoday.com/supply-chain/5-innovative-ways-procurement-can-use-data-analytics
Big data. Key performance metrics. Predictive data analytics. Structured and unstructured data. The list of terms used to describe the vast quantities of information being generated by organizations—and the methods for using that data—seems to be proliferating as quickly as the data itself. Figuring out what to do with all of this information can be downright daunting, but the good news is that procurement is in a prime position to use data to develop reports, perform spend analysis, assess suppliers, and do compliance checks.
3 10 Ways CRM and ERP Can Streamline Your eCommerce Operations
https://www.business2community.com/ecommerce/10-ways-crm-and-erp-can-streamline-your-ecommerce-operations-02194091
Operating a successful eCommerce business is more than just getting more customers and selling more products. As your company grows, the various operational tasks associated with running the company will increase exponentially.
4 Applying the inverted triangle principle to content marketing
https://www.smartinsights.com/content-management/applying-the-inverted-triangle-principle-to-content-marketing/
Stand out, get noticed and engage your audience with the inverted triangle principle. To attract an audience’s attention, start with the end in mind.
5 5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy
https://www.adweek.com/brand-marketing/5-golden-rules-of-engagement-to-create-a-winning-global-marketing-strategy/
Like everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just meant translating unified ad campaigns made up of TV, print, OOH and radio for other markets and then settling in with an ice-cold Tab to watch a LaserDisc.
6 Uncovering the hidden talent on your staff
https://www.strategy-business.com/blog/Uncovering-the-hidden-talent-on-your-staff?gko=0c244
Not long ago, during a staff meeting, I watched a midlevel developer demonstrate to his colleagues a groundbreaking program he’d created. His managers had given him time and support to work on it, and he was clearly energized by what he’d made. To cap off his presentation, he guided everyone through an exercise in which they built a bot — in less than an hour.
7 Hashtags on LinkedIn: How to Use Them
https://www.business2community.com/linkedin/hashtags-on-linkedin-how-to-use-them-02193696
Three weeks ago, in ‘Hashtags on Popular Social Media Sites: The Ultimate Guide,’ I explained how to best use hashtags on the most popular social media sites. I discussed LinkedIn, but as with Facebook, it stands out in hashtag use. It seems like hashtags on LinkedIn are almost not done. The tip I found was: place hashtags at the end of your update, keeping your main message clean without the distraction.
8 Digital marketing trends to pay attention to [Infographic]
https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-to-pay-attention-to-infographic/
No one can be found disputing the power of effective marketing. After all, if a marketing and advertising campaign are executed expertly, it can serve the requirements of any business and grow the demand for the product or service that they offer. While the need for marketing is still present, the areas where marketing is most effective has improved a lot.
9 What are you optimizing for? A lesson from machine learning
https://hackernoon.com/what-are-you-optimizing-for-a-lesson-from-machine-learning-2070cc33dca
I have learned only a minuscule amount about machine learning; just enough to get under the hood and to build something very rudimentary. As I was learning some of the underlying concepts and methods, a couple of things really struck a chord in my brain–with how applicable they are to, well, everything.
10 How Big Data & Analytics is impacting the e-commerce world
https://bigdataanalyticsnews.com/big-data-analytics-impacting-ecommerce/
Big data is simply large datasets in which are stored and further analysed to find patterns and trends relating to the customer’s interaction. These create insight into the businesses strategy and their decisions moving forward.
11 Goals vs Objectives: The Simple Breakdown
https://blog.hubspot.com/marketing/goals-vs-objectives
Whether you’re working on a team project or defining goals for an entire company, it’s critical your employees are on the same page when it comes to terminology.
“Goals” and “Objectives” often seem like two interchangeable phrases. “We have ambitious goals for 2019,” you might tell your marketing team, following up with, “Our objectives are aggressive, but entirely possible.”
12 A New Customer Experience, how AI is Changing Marketing
https://www.the-next-tech.com/artificial-intelligence/a-new-customer-experience-how-ai-is-changing-marketing/
AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.
