Friday, April 19, 2019
Business Intelligence and Analytics 13
1 Three Innovative Uses of Data in the Manufacturing Industry
https://www.manufacturing.net/article/2019/04/three-innovative-uses-data-manufacturing-industry
According to the 4th annual State of Manufacturing Technology Report, the use of analytics and data is expected to grow over the next five years. As the level of connectivity and digitalization continues to grow during the fourth industrial revolution, manufacturers will be able to connect and integrate all pieces of their business: from materials planning and logistics to shop floor output and training. The obvious by product is the generation of more and more data. However, simply hoarding data is not only ineffective, it’s expensive. Manufacturers need to make that data earn its keep!
2 How Artificial Intelligence Can Shorten The Sales Cycle?
https://medium.com/tkxel-us/how-artificial-intelligence-can-shorten-the-sales-cycle-f54081963440
- Derive Detailed Customer Insights Using AI Algorithms
- Leverage Predictive Analytics To Improve Lead Quality
- Never Miss Out On Any Up-Sell or Cross-Sell Opportunity Again
- Stop Sending Cold Emails, Get More Personalized
- Adopt The 80/20 Rule
3 4 Misconceptions Manufacturers Have About Digitization
https://www.manufacturing.net/article/2019/04/4-misconceptions-manufacturers-have-about-digitization
The manufacturing industry has long been one that is content with a satisfactory status quo. There is a defined way of operating within the supply chain that has performed well enough, for the time being, leading many manufacturers to deem digitization unnecessary.
4 Using Trust as the Driving Force Behind Marketing Strategies
https://www.adweek.com/brand-marketing/using-trust-as-the-driving-force-behind-marketing-strategies/
In 2015, Nobel Prize-winning economists Robert Shiller and George Akerlof published a book with a chilling theory: We are all pawns in a market that thrives on manipulation and deception, filled with sellers that exploit our psychological weakness and gullibility for profit.
5 Having to share personal data turns consumers away from loyalty programs, study says
https://www.marketingdive.com/news/having-to-share-personal-data-turns-consumers-away-from-loyalty-programs-s/552921/
According to a new Harris Poll survey, 71% of Americans would be less likely to join a rewards program that collects personal information, such as address, account information and more, with 27% saying they would be much less likely to join.
6 How to Set Sales and Marketing Goals
https://www.business2community.com/sales-management/how-to-set-sales-and-marketing-goals-02191062
For sales and marketing teams, setting goals is not just a habitual exercise—it’s a foundation for how these teams will execute in the next month, quarter, and year. If you feel that your sales or marketing team is continually struggling to set goals that you can reach (or even exceed), it might be that the goals your sales and marketing teams have set aren’t aligned with each other.
7 4 Keys to Successful Teamwork
https://www.business2community.com/strategy/4-keys-to-successful-teamwork-02190261
Effective teamwork is the number one rule of an organization’s success. It has many benefits such as increased productivity, improved work quality, increased employee morale and etc. Putting together a great team may seem like a simple task. Hire the best individuals and there you go! Unfortunately, it doesn’t work like that in the real world because making a group of different people work together in harmony is in fact a very difficult task. There are certain key elements to it. Below you can find 4 of them.
8 4 Tips for Managing to Metrics Without Going Under
https://www.business2community.com/big-data/drowning-in-data-4-tips-for-managing-to-metrics-without-going-under-02189692
A decade or two ago, one of the biggest challenges organizations faced was getting their hands on useful data in a timely fashion. Then, accessing business data on Monday morning that was current to Friday afternoon presented quite a predicament. But today, even the least tech-savvy company has immediate access to a multitude of graphs and information, available all the time, up to the minute. But while you might think this would create informed management teams and data-based decisions, it hasn’t exactly turned out that way.
9 The Email Fatigue Cure May Not Be a New Email Strategy
https://www.targetmarketingmag.com/article/email-fatigue-cure-may-not-be-new-email-strategy-but-supplementing-with-personalized-direct-mail/
More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox: How many emails do you delete every day without bothering to open them? Consumers’ inboxes are saturated, leading to email fatigue: lower open rates and lower click rates.
10 Artificial intelligence in a “no choice but to get it smart” energy industry!
https://towardsdatascience.com/artificial-intelligence-in-a-no-choice-but-to-get-it-smart-energy-industry-1bd1396a87f8
The Renewable Energy (RE) boom is representing a great opportunity for the economy, the energy sector and the fight against climate change. But, because of their inherent intermittency, the RE leaders (e.g. Solar or Wind) alone still can’t achieve the full demand or the aggressive goals of greenhouse gas reductions.
