Friday, April 12, 2019
Business Intelligence and Analytics 12
1 What CEOs Can Learn from Roman Emperors
https://knowledge.wharton.upenn.edu/article/what-ceos-can-learn-from-roman-emperors/
The Roman Empire has fascinated history buffs for centuries with its stories of political ambition, military victories and corruption. But the Romans were also known for their efficiency, feats of engineering and deft management of far-flung communities. Today’s business leaders can learn valuable lessons by looking at how they built and ran a vast empire.
2 Designing The Customer Experience for Marketers
https://www.business2community.com/customer-experience/designing-the-customer-experience-for-marketers-02189140
Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. However, expectations with the importance of CX is continuing to grow.
3 How to perfectly balance affiliate marketing and SEO Search Engine Watch
https://searchenginewatch.com/2019/04/11/how-to-perfectly-balance-affiliate-marketing-and-seo/
In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them.
4 A Day in the Life of a Marketing Analytics Professional
https://towardsdatascience.com/a-day-in-the-life-of-a-marketing-analytics-professional-83dd45f2e702
Marketing Analytics is a multifaceted but often misunderstood practice. Here’s an example day to highlight the diversity of the role.
Marketing Analytics is often the foundation of any world-class Marketing program. But conferences, interviews and meetings have taught me that very few people understand the world of Marketing Analytics.
5 7 Technical Concept Every Data Science Beginner Should Know
https://dimensionless.in/7-technical-concept-every-data-science-beginner-should-know/
So you want to learn data science but you don’t know where to start? Or you are a beginner and you want to learn the basic concepts? Welcome to your new career and your new life!
6 How to get international insights from Google Analytics
https://searchenginewatch.com/2019/04/10/how-to-get-international-insights-from-google-analytics/
Your international marketing campaigns hinge on one crucial element: how well you have understood your audience.
As with all marketing, insight into the user behavior, preferences and needs of your market is a must. However, if you do not have feet on the ground in these markets, you may be struggling to understand why your campaigns are not hitting the mark.
7 Getting The Cart Before The Horse, Sales Automation
https://www.business2community.com/sales-management/getting-the-cart-before-the-horse-sales-automation-02187667
Technology and automation can enable each of us to be much more efficient, and sometimes more impactful/effective. In our company, we couldn’t achieve what we do without our technology stack. In some ways, it’s an appendage we couldn’t manage to live without.
8 5 Common Inventory Management Mistakes — And How to Solve Them
https://www.manufacturing.net/article/2019/04/5-common-inventory-management-mistakes-and-how-solve-them
For businesses in the fast-changing food and beverage industry, finding the perfect inventory levels to avoid surplus and stockouts is a common yet elusive goal. Food wholesalers continue to feel evolving pressure from e-commerce and omnichannel
9 Why a data scientist is not a data engineer
https://www.oreilly.com/ideas/why-a-data-scientist-is-not-a-data-engineer
A few months ago, I wrote about the differences between data engineers and data scientists. I talked about their skills and common starting points.
10 6 Digitization Trends Coming From AI and Blockchain
https://www.informationweek.com/strategic-cio/digital-business/6-digitization-trends-coming-from-ai-and-blockchain/a/d-id/1334369
Blockchain and artificial intelligence are two emerging technologies that are quickly bringing about further digitization in the business world. Here are six ways they are changing how businesses operate and will continue to do so for the foreseeable future. (Predictions drawn from online sources, including IBM, LogChain, and the American Bankers Association.)
