Friday, April 5, 2019
Business Intelligence and Analytics 11
1 Understanding Your Customer’s Decision Journey
https://www.business2community.com/customer-experience/understanding-your-customers-decision-journey-02184554
It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although rigidly defined processes might be the best way of running a manufacturing production line, they completely fail to reflect the reality of any moderately complicated sales environment.
2 13 Email Marketing Statistics That Are Shaping 2019 and Beyond
https://www.convinceandconvert.com/digital-marketing/email-marketing-statistics/
The following email marketing statistics prove how you can use email to reach your marketing goals in 2019 and beyond.
3 The Basics of a Content Marketing Funnel
https://www.business2community.com/content-marketing/the-basics-of-a-content-marketing-funnel-02184200
If you’ve spent ANY time in online marketing circles, you’ve heard of a marketing “funnel.” But most online marketing funnels aren’t like the funnel you might use to pour water into a jug or glitter into a little jar. For a funnel to work in real life, it has to be solid — but online marketing funnels are full of holes!
4 6 Ways Businesses Can Incorporate AI Into Their Products
https://opendatascience.com/6-ways-businesses-can-incorporate-ai-into-their-products/
The buzz over AI is loud in business, but don’t jump on the bandwagon just yet. You need a thoughtful plan of action to avoid what those of us in education know as “tech fatigue,” or the implementation of tech initiatives with no real goal for ROI. Launching blindly can leave you with an expensive tool, collecting metaphorical dust on your registers.
5 Top Email Marketing Software in 2019
http://www.xverify.com/blog/top-email-marketing-software-2019/
Here’s the thing about Email Marketing. It flat out works. Yes, even more so in 2019. In fact, for every $1 you spend on Email Marketing, you can expect to get a return of $38 on average!
6 Why You Need to Include Email in Your Omnichannel Strategy
https://www.business2community.com/email-marketing/why-you-need-to-include-email-in-your-omnichannel-strategy-02184448
Digital communication has become the most commonly used and relevant form of communicating today. Instant gratification is now the norm and our smartphones are never far from our sides. As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how?
7 17 Amazing Things You Can Do With Machine Learning in Python
https://medium.com/dataflair/17-amazing-things-you-can-do-with-machine-learning-in-python-2d3d474d0d6e
Why Python for Machine Learning Used? Before we proceed to the applications of Machine Learning with Python, you’re probably asking yourself- why Python? Among tools like R programming and SAS, here’s why we’ll go with Python-
8 5 Account Based Marketing Tactics From the Pros
https://www.business2community.com/marketing/beyond-the-basics-5-account-based-marketing-tactics-from-the-pros-02184427
We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM.
