Friday, January 18, 2019
Business Intelligence and Analytics 1
1 How Algorithms Are Taking Over Big Oil
https://www.forbes.com/sites/christopherhelman/2019/01/14/how-algorithms-are-taking-over-big-oil/
A visitor to one of BP’s natural gas fields in Wyoming a few years ago might have noticed an odd sight: smartphones in plastic bags tied to pumps with zip ties. This was an early test of a multistate initiative by the oil giant to link a network of Wi-Fi sensors to an artificial intelligence system—one that now operates the Wamsutter field in Wyoming with far less human oversight than before.
2 Hands-on: Predict Customer Churn
https://towardsdatascience.com/hands-on-predict-customer-churn-5c2a42806266
we want to get our hands dirty: building a model that identifies our beloved customers with the intention to leave us in the near future.
3 How Big Data Makes Traditional Branding More Effective Than Ever
https://www.smartdatacollective.com/how-big-data-makes-traditional-branding-more-effective-than-ever/
Big data can align itself with traditional branding strategies to bring out some of the best results as can be seen as follows.
4 Article in Journal ‘Science’ Argues MOOC Participation is Declining as Providers Pivot
https://www.edsurge.com/news/2019-01-10-article-in-journal-science-argues-mooc-participation-is-declining-as-providers-pivot
What lessons can be learned from the rise and pivot of MOOCs, those large-scale online courses that proponents said would disrupt higher education?
5 Which Model and How Much Data? – Towards Data Science
https://towardsdatascience.com/which-model-and-how-much-data-75a3999660f3
How to decide what deep learning model to use for a specific problem? How do we know whether we are using the correct training dataset or we should gather more data? Those questions are the common denominator across all stages of the lifecycle of a deep learning
6 How to get B2B marketing measurement right | CMO Strategy
https://adage.com/article/cmo-strategy/b2b-marketing-measurement/316293/
The holy grail for marketers has always been to correlate spend with sales. In B2B, especially for larger purchases, measurement is further complicated given an average 14-month sales cycle involving five or more decision makers.
7 Talent on Tap: Why Online Labor Platforms Are Taking Off
http://knowledge.wharton.upenn.edu/article/talent-tap-online-labor-platforms-taking-off/
However, one part of the gig economy that has taken off is this: online labor platforms. Popularized by Uber but also by handyman sites such as TaskRabbit, online labor platforms connect individuals and businesses with independent contractors offering an array of services.
8 How Customer Obsession Creates Accountability for Change
https://sloanreview.mit.edu/article/how-customer-obsession-creates-accountability-for-change/
Most companies claim to be customer-focused these days, to the point where the concept has lost much of its power. But when customers are truly at the center of your business, change proceeds from the organizing principle: What’s best for them?
9 A New, Faster Approach To Data Science And Machine Learning
https://getpocket.com/a/read/2448745822
Data analytics and machine learning drive smarter business decisions, greater operational efficiency, and higher levels of customer satisfaction.
10 10 Email Metrics You Need to Impress in 2019
https://www.business2community.com/brandviews/campaign-monitor/10-email-metrics-you-need-to-impress-in-2019-02158197
