Friday, January 25, 2019
Business Intelligence and Analytics 2
1 The Fascinating Role of Predictive Analytics in CMS Today
https://www.smartdatacollective.com/fascinating-role-of-predictive-analytics-in-cms-today/
Predictive analytics is changing digital marketing and website management. In previous posts, we have discussed the benefits of using predictive analytics to identify the types of customers that are most likely to convert and increase the value of your lead generation strategy. However, there are also a lot of reasons that you can use predictive analytics in other ways. Improving the quality of your website is one of them.
2 Your customer service strategy
https://seths.blog/2019/01/your-customer-service-strategy/
When Tony built Zappos, he invested in having his customer service people spend hours on the phone with customers, rewarding them for going to great lengths to create memorable interactions. It created a billion dollar shoe store
3 The Most Intuitive and Easiest Guide for CNN – Towards Data Science
https://towardsdatascience.com/the-most-intuitive-and-easiest-guide-for-convolutional-neural-network-3607be47480
Today, we’re going to discuss this powerful neural networks. This is the second series of ‘The easiest guide for complete starters,’ and it assumes that you have pre-knowledge on the basics of neural networks. If you are new to ANN, it’ll be great to check out this previous post. Today’s keywords are convolution, filters, padding, pooling, and flattening. The core of CNN lies on understanding the functional usage of these steps and how the dimension of data changes. Are you ready to become a pixel of an image and take a trip to neural networks? Let’s get it done.
4 The Next Level of Data Visualization in Python – Towards Data Science
https://towardsdatascience.com/the-next-level-of-data-visualization-in-python-dd6e99039d5e
How to make great-looking, fully-interactive plots with a single line of Python
5 3 Big Data And Automation Resolutions For Entrepreneurs In 2019
https://www.smartdatacollective.com/3-big-data-and-automation-resolutions-for-entrepreneurs-in-2019/
Entrepreneurs and small business owners are always looking to get more done with less time. With so many tasks to complete, many business owners quickly feel like there aren’t enough hours in the day. Fortunately, two emerging trends, big data and automation, can reduce the amount of time required to do important work tasks.
- Reduce Costs
- Save Time
- Increase Sales
6 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers
https://chiefmartec.com/2019/01/3-trends-next-age-martech-ecosystems-experts-engineers/?utm_source=feedly&utm_medium=rss&utm_campaign=3-trends-next-age-martech-ecosystems-experts-engineers
There are three trends that are changing the nature of Martech. They will catalyze the end of the “first golden age of Martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different.
Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated.
Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code.
(Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commercial platforms with customized customer experience apps and business process logic, many via “citizen developers.”
