Friday, June 12, 2020
Business Intelligence and Analytics 68
1 How to Build a Partner Marketing Strategy for Brand Collaboration
https://www.targetmarketingmag.com/article/partner-marketing-strategy/
Partner marketing, also referred to as partnership marketing, involves two brands collaborating to promote each other’s products and services. It’s a great way for brands that have complementary interests to find support and benefit from each other’s reach and resources.
When we think of partner marketing, it often elicits images of famous collaborations like Doritos and Taco Bell (Doritos Locos Tacos) or Nike and Apple, but brands of all sizes and industries can benefit from joint marketing efforts.
2 Leaders Must Have the Courage to Choose the Future
https://sloanreview.mit.edu/article/leaders-must-have-the-courage-to-choose-the-future/
In December 2007, Shantanu Narayen took over as the CEO of Adobe. The timing seemingly could not have been worse: Not only did Narayen and his team have to confront disruptive developments such as the rise of new platforms like the iPhone and the emergence of nimble software-as-a-service (SaaS) competitors, they had to do so in the midst of a financial crisis that upended markets around the globe.
3 Making the new normal work
https://www.mckinsey.com/featured-insights/leadership/from-thinking-about-the-next-normal-to-making-it-work-what-to-stop-start-and-accelerate
What’s next? That is the question everyone is asking. The future is not what we thought it would be only a few short months ago.
In a previous article, we discussed seven broad ideas that we thought would shape the global economy as it struggled to define the next normal. In this one, we set out seven actions that have come up repeatedly in our discussions with business leaders around the world. In each case, we discuss which attitudes or practices businesses should stop, which they should start, and which they should accelerate.
4 Use of artificial intelligence in sales & marketing
https://medium.com/@neelachary/use-of-artificial-intelligence-in-sales-marketing-e13c71308fc6
The area of sales and marketing it the lifeline for any business. Companies have started using artificial intelligence or AI tools to foster growth. On the other hand, most of the marketing companies have not only started using the AI-based solutions but also helped companies to adopt AI tools & solutions.
5 Japan wants manufacturing back from China, but breaking up supply chains is hard to do
https://www.reuters.com/article/us-health-coronavirus-japan-production-a-idUSKBN23F2ZO
When Japanese firm Iris Ohyama agreed in April to begin producing much-needed face masks in Japan, it marked a win for Prime Minister Shinzo Abe who wants to bring manufacturing back from China.
Spooked by coronavirus-induced factory shutdowns in China, Abe’s government has earmarked $2 billion to help companies shift production home. The policy, part of a massive stimulus package to cope with the pandemic, has even been termed by some bureaucrats as a matter of national security.
6 Auto Industry in Post-COVID-19 Era — Shorter Supply Chains and More Local Procurement
https://www.plasticstoday.com/covid-19/auto-industry-post-covid-19-era-shorter-supply-chains-and-more-local-procurement/74447000963173
When Hyundai and Kia shut down assembly lines in Ulsan, Korea, back in February, it wasn’t due to some homegrown COVID-19 issue—rather, a key supplier in China, Leoni Wiring Systems, had shut up shop at the behest of the Chinese Government to stem the spread of the virus and shipments ceased overnight. Tier 2 and 3 component suppliers proved to be the bottlenecks. Even if Tier 1 supplier were in a position to start assembling modules, they had no plastic components.
7 How Cognitive Technologies Can Help Managers During the COVID-19 Crisis
https://sloanreview.mit.edu/article/how-cognitive-technologies-can-help-managers-during-the-covid-19-crisis/
Even in the best of times, managers face a huge roster of tasks across a wide range of priorities — handling daily operations, tracking progress toward corporate goals, planning for the future, overseeing individuals on their teams, and more. The pace of work has also grown exponentially in recent years within companies, as has the complexity.
8 How APIs Will Drive Next-Gen Integration
https://www.business2community.com/business-innovation/how-apis-will-drive-next-gen-integration-02318581
Integration has historically been viewed as a necessary headache. However, by using APIs to drive integration from the inside out, CIOs are now turning integration into a competitive business advantage instead of a frustrating piece of housekeeping. API growth is exploding in 2020, with more than 12,000 published at the time of writing. One of the reasons APIs have become so immensely popular is the versatility they can offer. In an age where user experience trumps everything, APIs can offer levels of integration that would have seemed impossible a short time ago.
9 How Goldman Sachs Predicted The Biggest Oil Price Crash In History
https://oilprice.com/Latest-Energy-News/World-News/How-Goldman-Sachs-Predicted-The-Biggest-Oil-Price-Crash-In-History.html
Goldman Sachs booked revenues of more than US$1 billion in its commodities division for the first five months of 2020—the investment bank’s best start to a year in commodities in a decade, mostly thanks to oil trades, Bloomberg News reported on Wednesday, citing people familiar with the matter.
10 World economy on track for worst recession in a century, OECD says
https://www.cbc.ca/news/business/oecd-outlook-1.5605866
The coronavirus crisis has triggered the worst global recession in nearly a century — and the pain is not over yet, even if there is no second wave of infections, an international economic report warned Wednesday.
Hundreds of millions of people have lost their jobs, and the crisis is hitting the poor and young people the hardest, making inequalities worse, the Organization for Economic Co-operation and Development said in its latest analysis of global economic data.
11 Wall Street plunges to close with biggest one-day loss since mid-March
https://www.reuters.com/article/us-usa-stocks-idUSKBN23I1OR
Wall Street plummeted on Thursday as investors reacted to renewed fears of a pandemic resurgence and digested dour economic forecasts from the U.S. Federal Reserve.
All three major U.S. stock indexes were down about 5%, posting their worst day since mid-March, when markets were sent into freefall by the abrupt economic lockdowns put in place to contain the pandemic. The Nasdaq snapped a three-day streak of record closing highs.
12 Reinforcement Learning: The Next Big Thing For AI (Artificial Intelligence)?
https://medium.com/@kairostechinc/reinforcement-learning-the-next-big-thing-for-ai-artificial-intelligence-2c76bd4feaa9
So what is reinforcement learning? Well, interesting enough, it is not new. “Reinforcement learning is a classic behavioral phenomenon, known in the psychology literature since the early 1950s,” said Dr. Matt Johnson, who is a professor of psychology at Hult International Business School and the author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains. “In its simplest form, it states that the frequency of a behavior will go up or down depending on the direct consequences of that behavior. This is true of animal behavior as well as human behavior.”
13 20 of the Best Social Media Marketing Tools
https://www.business2community.com/social-media/20-of-the-best-social-media-marketing-tools-02318560
Social media marketing is all about resources. One part would be human capital — the masterminds behind marketing moves. The other would be technology — powerful tools built to carry the massive social media load for marketers of every caliber.
Social media marketing has never been easy because it’s not a static field. All things changing, coming, and going, you need solid toolkits to rely on, every step of the way. Research and analytics, content curation, scheduling and publishing, with effective visuals to complement it all — there’s an arsenal of SMM tools to be employed.
14 Where Sales Prospecting and Content Marketing Collide
https://www.business2community.com/sales-management/where-sales-prospecting-and-content-marketing-collide-02318206
It’s been interesting over the last few years to see how content has crossed boundaries, sometimes squeezing through the cracks between departmental silos.
The line between sales prospecting and content marketing has certainly been one of the most impactful places where the boundary has been breached, causing a “collision” of sorts.
How sales prospecting and content marketing collide is less of a “train wreck” kind of collision and more of a tango where the friction of synchronized bodies creates something extraordinary.
15 What Is Revenue Marketing & Why Should B2B Marketers Pay Attention To It
https://outfunnel.com/revenue-marketing/
The path to major breakthroughs often begins with getting the definitions right. When you’re in charge of acquisition for a company, how do you define the thing that you do in the best possible way?
Demand generation is a useful practice, but it largely ignores what the end user wants and stops at handing leads over to sales.
16 Learning Data Science: A/B Testing in Under One Minute
https://www.r-bloggers.com/learning-data-science-a-b-testing-in-under-one-minute/
Google does it! Facebook does it! Amazon does it for sure!
Especially in the areas of web design and online advertising, everybody is talking about A/B testing. If you quickly want to understand what it is and how you can do it with R, read on!
The basic idea of A/B testing is to systematically (and normally automatically) test two different alternatives, e.g. two different web designs, and decide which one does better, e.g. in terms of conversion rate (i.e. how many people click on a button or buy a product):
17 5 Essential Papers on Sentiment Analysis
https://www.kdnuggets.com/2020/06/5-essential-papers-sentiment-analysis.html
From virtual assistants to content moderation, sentiment analysis has a wide range of use cases. AI models that can recognize emotion and opinion have a myriad of applications in numerous industries. Therefore, there is a large growing interest in the creation of emotionally intelligent machines. The same can be said for the research being done in natural language processing (NLP). To highlight some of the work being done in the field, below are five essential papers on sentiment analysis and sentiment classification.
18 Gamification and Simulation in Education and Corporate Learning
https://www.datasciencecentral.com/profiles/blogs/gamification-and-simulation-in-education-and-corporate-learning
Gamification is a practice to improve learning approaches and methods, used in business environments, educational institutions, motivational programs, psychology sphere and more with the help of a game. The game can be digital, so in the form of an application, or non-digital, when used during classes and included into curriculum programmes (games with cards, on-boards, role games, etc). Wikipedia defines gamification as the application of game-design elements and game principles in non-game contexts, then explaining techniques of gamification: “Another approach to gamification is to make existing tasks feel more like games.”
19 Explaining Data Science to a Non-Data Scientist
https://www.datasciencecentral.com/profiles/blogs/explaining-data-science-to-a-non-data-scientist
Summary: Explaining data science to a non-data scientist isn’t as easy as it sounds. You may know a lot about math, tools, techniques, data, and computer architecture but the question is how do you explain this briefly without getting buried in the detail. You might try this approach.
