Friday, March 6, 2020
Business Intelligence and Analytics 54
1 How do we Better Solve Analytics Problems?
https://www.kdnuggets.com/2020/03/better-solve-analytics-problems.html
In my experience as an analytics manager/mentor, I often get this question. We handle a quantum of new projects in the analytics and data science space. Problem definition and solution development are key ingredients of being a consultant. Structuring the problem definition phase is critical to project success but may seem like a creative process.
2 Align your marketing plan with your analytics measurement plan
https://marketingland.com/align-your-marketing-plan-with-your-analytics-measurement-plan-277151
All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how often when conducting an analytics audit when the first thing I ask for is a copy of their marketing plan, how often I’m presented with a “deer in headlights” look or at best given the response “Oh we have one, but haven’t updated it in years. We just know it!”
3 Computation analysis unravels the complex behavior of a polymer
https://phys.org/news/2020-03-analysis-unravels-complex-behavior-polymer.html
A polymer that can be broken down into its molecular building blocks, which can then be recombined by either heating or cooling—but by different mechanisms in each case—has been developed by RIKEN chemists. This could lead to intrinsically recyclable and sustainable plastics that depolymerize on demand.
4 How Bad Data is Affecting Your Organization’s Operational Efficiency
https://www.kdnuggets.com/2020/03/bad-data-affecting-organizations-operational-efficiency.html
Most organizations today understand the importance of data and are ramping up efforts to collect more data. The problem? Organizations are finding it difficult to ensure the quality of their data.
In fact, according to KPMG’s 2016 Global CEO Outlook, ‘84% of CEOs are concerned about the quality of the data they’re basing decisions on.
5 How to Persuade: The Science Marketers Need to Know
https://www.socialmediaexaminer.com/how-to-persuade-science-marketers-need-to-know-jonah-berger/
Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. He’s also a keynote speaker and marketing consultant. His newest book is The Catalyst: How to Change Anyone’s Mind.
Jonah shares the five key barriers marketers face when trying to persuade someone to do business with them and explains how to use these barriers for customer-centric marketing that produces results.
6 What’s Propelling Growth for Artificial Intelligence?
https://www.informationweek.com/big-data/ai-machine-learning/whats-propelling-growth-for-artificial-intelligence/a/d-id/1336935
In 2011, IBM Watson, competed in the game show Jeopardy! against some of its most successful players, and won handily. It was a watershed moment not because the machine beat humans at their own game, but because the possibilities opened our eyes. What followed was a series of striking breakthroughs in AI — image recognition, speech recognition, and many more — all possible through a technique known as deep learning.
7 How Does Artificial Intelligence Influence a Start-up Economy?
https://datafloq.com/read/how-does-artificial-intelligence-influence-start-up-economy/7918
The technological advancements of today shadow the brilliance of years as people seek further innovation in a race to achieve the best, and at the earliest to beat off the competition. Artificial intelligence has gradually found its way into the technological industry. It has established itself as an integral component in problem-solving, learning, perception, and reasoning.
8 In disruptive times, the power comes from people: An interview with Eric Schmidt
https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/in-disruptive-times-the-power-comes-from-people-an-interview-with-eric-schmidt
With his decades of experience in Silicon Valley, Eric Schmidt is regularly tapped for his views on the future of technology and how the latest disruptive innovations in areas such as artificial intelligence could shape the world. Yet he’s quick to point out that it’s the people behind the technology who make the difference, a sentiment he admits is oft repeated yet still somehow underestimated. Developing young talent into the inventors and leaders of tomorrow is a major focus of Schmidt’s philanthropic efforts—and Rise, a new joint initiative between Schmidt Futures and the Rhodes Trust, embodies that mission.
9 Preparing for loyalty’s next frontier: Ecosystems
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/preparing-for-loyaltys-next-frontier-ecosystems
Today’s consumers are the ultimate surfers, hopping between channels, devices, and sites as they shop. Loyalty programs are static by comparison, relying on increasingly outdated rewards and the redemption strategies of the past.
To create loyalty programs as dynamic as their consumers, companies need to develop an underlying consumer-loyalty strategy built around a fluid partnership of products, services, and experiences. We expect some brands to go even further, pursuing partnerships as a new way to compete. That means multiple companies from different sectors will develop a joint loyalty program around a unifying customer value proposition.
10 Blockchain ‘Genie’ Spreading Offshore
https://www.rigzone.com/news/blockchain_genie_spreading_offshore-06-mar-2020-161300-article/
Offshore oil and gas players are increasingly adopting blockchain-based “smart contracts,” according to a Houston-based tech entrepreneur.
“A blockchain is an immutable data record – called ‘blocks’ – that are linked together as entries in a distributed ledger,” Andrew Bruce, CEO and founder of DataGumbo Corp., whose “GumboNet” blockchain platform enables operating companies, service companies and vendors to automate contract execution and payments using field data. “Each block contains a timestamp, cryptographic hash of the previous block and transaction data yielding a verifiable, permanent and shareable record.”
11 Blogs, Research, and Thought Leaders
https://www.targetmarketingmag.com/post/8-b2b-marketing-resources-blogs-research-thought-leaders/
People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorite sites, since I need to keep up myself. So, here are my top B2B marketing resources — including how-to, research insights, prognostications, and opinions from knowledgeable experts. Sign up, follow, and enjoy.
12 31 Must-Know YouTube Statistics (+ Insights!) for 2020
https://www.business2community.com/youtube/31-must-know-youtube-statistics-insights-for-2020-02288825
You’re an in-house marketer on a mission to convince your manager that video content is the way to go. Or maybe you work at an agency and you’re trying to show a stubborn client that there’s a big, beautiful world beyond the Facebook news feed.
Or maybe you’re just curious as to how much content gets uploaded to YouTube every minute.
13 4 Easy Productivity Tips for Every Entrepreneur
https://www.business2community.com/workplace-culture/4-easy-productivity-tips-for-every-entrepreneur-02289063
As an entrepreneur, how often do you complete everything on your to-do list? Do you ever feel like there is too much to do in too little time? If so, you’re in the right place. I’m going to share with you, the entrepreneur, four easy productivity tips to decrease the size of your to-do list and increase your focus on the remaining critical tasks.
14 ZipRecruiter: 4 states account for over 90% of AI jobs
https://venturebeat.com/2020/03/05/ziprecruiter-4-states-account-for-over-90-of-ai-jobs/
AI and machine learning jobs are in strong demand around the U.S., but not every region has benefited equally from the boom. That’s according to ZipRecruiter’s Future of Work Report 2020, which is out today. To complie the report, ZipRecruiter surveyed data science job listings on the platform between 2018 and 2019. The metrics, while limited in scope to 50 million job postings, illustrate the work that needs to be done to combat inequality amid proliferating AI applications and the roles.
15 Practical Python: An Extensive Guide On Forecasting Sales With Prophet
https://medium.com/datadriveninvestor/practical-python-an-extensive-guide-on-forecasting-sales-with-prophet-f0f58aeed29c
According to Prophet GitHub page:
“A tool for producing high-quality forecasts for time series data that has multiple seasonality with linear or non-linear growth”
Moreover, Prophet is integrated into the AWS ecosystem, making it one of the most commonly used libraries for time series analysis.
16 Coronavirus Disaster: Why Firms Should Lead the Recovery
https://knowledge.wharton.upenn.edu/article/coronavirus-contagion-why-companies-should-lead-the-recovery-from-unexpected-disasters/
The coronavirus epidemic, which originated in China last December, is spreading rapidly across the globe threatening both human lives and economic growth. Following a week-long rout at the end of February, stocks lost some 10% of their value in global markets, prompting media outlets to call this the “worst week since the 2008 crisis.”
17 30 Amazing Personalization Statistics – Business 2 Community
https://www.business2community.com/marketing/30-amazing-personalization-statistics-02289044
This all-encompassing sizing and approach – while hit-or-miss in terms of apparel – is definitely a “miss” when it comes to digital experiences. Every company has an audience that’s composed of individuals – all with unique preferences, needs, intent, histories and other attributes that necessitate personalized, rather than cookie-cutter, communications to drive genuine engagement.
18 The Difference Between AI and Machine Learning
https://www.datacamp.com/community/blog/ai-and-ml
The business world is overloaded with buzz terms like artificial intelligence, machine learning, AI transformation, deep learning, and data science. We know that these fields, technologies, and tools are changing the competitive landscape across verticals and are soon to become more table stakes and foundational than disruptive. However, people can know they’re important while not even knowing what they really mean.
19 Everything You Need To Know About Correlation
https://towardsdatascience.com/everything-you-need-to-know-about-correlation-3ef78f22fcad
Correlation is one of the most fundamental statistical concepts used in almost any sectors.
For example, as in portfolio management, correlation is often used to measure the amount of diversification among the assets contained in a portfolio. Choosing assets with low or negative correlation with each other can help to reduce the risk of a portfolio. In addition, correlations give insights about marketing strategies and business outcomes in marketing research, which further help marketers make actionable decisions, and ultimately, grow businesses.
20 More Trade Shows Go Virtual As Virus Spreads
https://www.manufacturing.net/safety/news/21119599/more-trade-shows-go-virtual-as-virus-spreads
Fine wines and hipster gin. Hunting rifles and knives. Contemporary paintings and million-dollar sports cars. They’re all marketed at trade events that are quickly going dark across the globe due to the new coronavirus – and taking with them sales opportunities that may be difficult to make up.
Some companies are taking their shows online with virtual events they stream from their headquarters to reach customers anyway.
21 1,083,219 People Per Month and Counting: My New Favorite SEO Strategy
https://neilpatel.com/blog/podcast-seo/
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet.
Just think of it this way…
There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people…
