Friday, January 17, 2020
Business Intelligence and Analytics 47
1 2020 Challenge: Unlearn to Change Your Frame
https://www.datasciencecentral.com/profiles/blogs/2020-challenge-unlearn-to-change-your-frame
Maybe the biggest challenge we face as a society is our ability to unlearn – to let go of – outdated concepts and beliefs in order to adopt new approaches. Our everyday lives are dominated by outdated concepts: change the oil every 3,000 miles, don’t wear white before Memorial Day, only senior management has the best ideas, don’t eat dessert until you’ve cleaned your plate, trade wars are easy to win, leeches work wonders on headaches, etc.
2 Will AI Dominate Digital Marketing in 2020?
https://www.business2community.com/digital-marketing/will-ai-dominate-digital-marketing-in-2020-02276105
We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests which are constantly changing and are getting harder to understand inherently.
3 Top 9 Mobile Apps for Learning and Practicing Data Science
https://www.kdnuggets.com/2020/01/top-9-mobile-apps-learning-practicing-data-science.html
With a rapid rise in the usage of mobiles and mobile users, mobile apps have taken the place of desktop versions. Mobile apps have changed the way a particular task is performed. Now you don’t need to visit a restaurant to order and take away your food, you can do this by sitting at your home by using food ordering apps in just one click.
4 How IT Can Get Predictive Analytics Right
https://www.informationweek.com/big-data/ai-machine-learning/how-it-can-get-predictive-analytics-right/a/d-id/1336785
Understanding predictive analytics has become a key requisite for discovering customer needs and business opportunities from data. But the first steps in establishing a good predictive model lie in outlining data, its sources, and crucial data relationships. Those first steps will require good business resources to organize the details. IT can be that vital resource to quickly highlight opportunities that work effectively with data.
5 The retail supply chain network of the future
https://www.mckinsey.com/industries/retail/our-insights/supply-chain-of-the-future-key-principles-in-building-an-omnichannel-distribution-network
The consumer product and retail landscape continues to evolve as companies race to catch up with leading e-tailers. Traditional brick-and-mortar retailers such as Macy’s, Nordstrom, and Walmart are expanding their online offerings and introducing new models, such as in-store fulfillment of online orders. Online players such as Amazon and Zalando are opening their own brick-and-mortar stores.
6 LinkedIn’s Faster Than Expected Growth, Podcast Ads Booming, & Facebook Updates Audience Insights
https://www.toprankblog.com/2020/01/digital-marketing-news-011720/
LinkedIn (client) is on pace to grow more rapidly than expected, with new forecast data predicting the professional social media platform will hit some 66.8 million active monthly users by 2022, and in 2020 it will see nearly $1.6 billion in advertising revenue, according to the forecast data.
7 Make Memorable Data Science Projects
https://towardsdatascience.com/make-memorable-data-science-projects-21885c36bec3
The data science job market is extremely competitive. There are many qualified candidates, and it can be difficult to differentiate them. For me, the easiest way to separate the strongest applicants from the weaker ones is through looking at their github or kaggle projects.
8 5 Most Preferred Programming Languages for AI Engineers in 2020
https://www.datasciencecentral.com/profiles/blogs/5-most-preferred-programming-languages-for-ai-engineers-in-2020
Near about 14% of the workforce or 375 million people worldwide could lose their jobs to AI and automation. Take a step back and look over the year that has gone by. What have you achieved? Are you being monolingual?
9 Hard Negotiations: Why a Softer Approach Yields Better Outcomes
https://knowledge.wharton.upenn.edu/article/hard-negotiations-why-a-softer-approach-yields-better-outcomes/
The premise of our work is that the negotiation process can influence behavior after the negotiation. When we negotiate, we have some interests that are consonant, that are similar, congruent. And we have some interests that are really opposed to each other. As we negotiate, we’re trying to find common ground and bridge our differences.
10 Using advanced analytics in pharma to help the next-generation launch situation room
https://www.mckinsey.com/industries/pharmaceuticals-and-medical-products/our-insights/the-rise-of-the-next-generation-launch-room
A successful launch paves the way to long-term success for a drug or device, but pharma companies have only one shot at getting it right. Over the past few years, many industry leaders have set up launch situation rooms (LSRs) in which cross-functional teams with decision-making authority work together to adapt their launch plans to maximize market uptake. This approach has proved its worth in launch after launch, but it is now ripe for renewal.
11 How to Improve Your Content Creation: 15 Helpful Writing Tips
https://www.business2community.com/content-marketing/how-to-improve-your-content-creation-15-helpful-writing-tips-02276184
Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point. A big part of that? Writing in a way that connects with your target audience and clearly shows them what makes your brand better than competitors.
12 7 Video Content Marketing Strategies to Skyrocket Engagement
https://buzzsumo.com/blog/7-video-content-marketing-strategies-to-skyrocket-engagement-2020/
Deciding whether to use video marketing isn’t a question anymore. 85 percent of people in the US watch online video every day. In Saudi Arabia, China, and Turkey, the figure is even higher: up to 95 percent.
Brands need video content to reach their audience and keep customers engaged. With the strategies below, you can create engaging videos that stand the test of time.
13 Data Will Lead Marketers Into a New World in 2020
https://www.targetmarketingmag.com/post/data-will-lead-marketers-into-a-new-world-in-2020/
The year 2020 sounds like some futuristic time period in a science fiction novel. At the dawn of this funny sounding year, maybe it’s good time to think about where all these data and technologies will lead us. If not for the entire human collective in this short article, but at the minimum, for us marketers.
14 5 Free Online Courses to Sharpen Your B2B Marketing Skills
https://www.toprankblog.com/2020/01/5-free-online-b2b-marketing-courses/
No matter how much you already know, in 2020’s always-on B2B marketing landscape there’s always more to learn.
15 Geovisualization with Open Data
https://www.kdnuggets.com/2020/01/open-data-germany-maps-viz.html
In this post I want to show how to use public available (open) data to create geo visualizations in python. Maps are a great way to communicate and compare information when working with geolocation data. There are many frameworks to plot maps, here I focus on matplotlib and geopandas (and give a glimpse of mplleaflet)
16 Eight Management Ideas to Embrace in the 2020s
https://sloanreview.mit.edu/article/eight-management-ideas-to-embrace-in-the-2020s/
With that in mind, we turned to recent authors at MIT Sloan Management Reviewand asked them: As we enter the 2020s, what is one critical area where leaders and organizations should focus their efforts? The research and diverse expertise of our surveyed experts provides useful insights into the specific skills, investments, and processes that will help companies compete, thrive, and provide value for stakeholders in the years to come.
17 The 6 Stages of the Product Life Cycle
https://blog.hubspot.com/marketing/product-life-cycle
A product life cycle is the cycle that a product goes through, from development to decline. It’s typically broken up into six stages. Business owners and marketers use the product life cycle to make important decisions and strategies on advertising budgets, product prices, and packaging.
18 Key Graph Based Shortest Path Algorithms With Illustrations
https://www.datasciencecentral.com/profiles/blogs/illustration-of-key-graph-based-shortest-path-algorithms
While many of the programming libraries encapsulate the inner working details of graph and other algorithms, as a data scientist it helps a lot having a reasonably good familiarity of such details. A solid understanding of the intuition behind such algorithms not only helps in appreciating the logic behind them but also helps in making conscious decisions about their applicability in real life cases.
