Friday, November 15, 2019
Business Intelligence and Analytics 38
1 3 Great Examples of Artificial Intelligence Marketing
https://medium.com/trapica/3-great-examples-of-artificial-intelligence-marketing-550888942b71
Have you been hearing everybody talking about artificial intelligence marketing without really understanding what it means and how it works? Don’t worry, you’re not alone. When it comes to marketing automation and all that surrounds it, things can get confusing (especially if you’ve had a full career in the industry without having to worry about clever algorithms and complex tools!)
2 The Value of Integrating Marketing Automation With Email Marketing
https://martechseries.com/mts-insights/guest-authors/the-value-of-integrating-marketing-automation-with-email-marketing/
Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. So, how can your small or midsized business (SMB) make sure your email marketing stands out?
3 All Together Now: The Seven Keys to Marketing Automation Success
https://martechseries.com/mts-insights/guest-authors/all-together-now-the-seven-keys-to-marketing-automation-success/
Before considering Marketing Automation, let’s first talk about your customers and how well you know them. Do you know why and how they became customers in the first place? What other competitors did they consider when starting their research process? When was the last time you spoke with them?
4 6 key tips to consider when creating a video marketing strategy [Infographic]
https://www.smartinsights.com/digital-marketing-platforms/video-marketing/6-key-tips-to-consider-when-creating-a-video-marketing-strategy-infographic/
The popularity of video has risen by 72% among marketers and this type of content engages audiences, so what do you need to know about video marketing?
5 10 Lessons from 10 years in marketing and 10 in sales
https://marketingland.com/10-lessons-from-10-years-in-marketing-and-10-in-sales-271016
In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward to 1999, after passing a couple of interviews and slogging through some C++ books, I packed up my life, took a 50 percent pay cut, and headed to Denver to work as an inside sales rep for my first job in the software industry.
6 6 Networking Email Subject Line Examples From Top B2B Startups
https://www.business2community.com/email-marketing/6-networking-email-subject-line-examples-from-top-b2b-startups-02257612
Networking is a vital part of advancing your sales career. It can not only lead to future career opportunities, but it can also drive traffic to your product or service. Email is one effective channel to network through, especially considering 86% of business professionals prefer to use email when communicating for business purposes.
7 ActiveCampaign Introduces Predictive Content
https://martechseries.com/sales-marketing/customer-experience-management/activecampaign-introduces-predictive-content-machine-learning-feature-predicts-engaging-email-individual-audience/
ActiveCampaign, the leader in Customer Experience Automation, announced Predictive Content, a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. The product is now available in beta for ActiveCampaign’s Professional and Enterprise customers.
8 Efficient Ways the AI Will Boost Your E-Commerce Sales
https://martechseries.com/mts-insights/guest-authors/efficient-ways-ai-will-boost-e-commerce-sales/
Modern technology continues to reshape how businesses operate these days. When it comes to eCommerce stores, technology is one of their main advantages. This is especially true due to the fact that the market they operate in is oversaturated and highly competitive.
9 Automakers around world await Trump tariff decision
https://www.reuters.com/article/us-usa-autos-trade-idUSKBN1XP0ZC
Automakers around the world are awaiting a decision from U.S. President Donald Trump on whether he will impose up to 25% tariffs on U.S. car and auto part imports after a 180-day review period elapsed this week.
10 Hacker Wants Near $5MM Ransom from Pemex
https://www.rigzone.com/news/wire/hacker_wants_near_5mm_ransom_from_pemex-14-nov-2019-160329-article/
The hacker behind a cyberattack that has crippled Petroleos Mexicanos’s computer systems since the weekend is hoping to squeeze almost $5 million out of the company and appears to have set a deadline of Nov. 30.
11 Volvo to Use Blockchain to Ethically Source its Cobalt
https://about.bnef.com/blog/volvo-to-use-blockchain-to-ethically-source-its-cobalt/
Volvo Car has entered into an agreement with CATL and LG Chem to implement traceability of its cobalt after a successful blockchain pilot.
Cobalt producers Glencore and ERG have also launched a blockchain initiative with the World Economic Forum to improve cobalt traceability. In battery and vehicle production, Ford Motor, Huayou Cobalt, IBM and LG Chem have launched a pilot platform to address concerns in strategic mineral supply chains.
12 China in focus as West debates critical minerals challenge
https://www.reuters.com/article/us-mining-strategicminerals-idUSKBN1XN2EI
Western powers will attend talks in Brussels next week on curbing China’s dominance of rare earths and other critical resources and EU officials will present their vision to create entire green supply chains.
13 Three Forces Weakening US Dollar’s Grip On Commodity Pricing
https://www.woodmac.com/news/feature/three-forces-weakening-us-dollars-grip-on-commodity-pricing/
China and Russia will lead the de-dollarisation of global commodity markets. Developments in exchange-based derivative trading will also play a part. But breaking the dollar’s dominance will not occur overnight. Nor will the dollar become obsolete in energy and metals.
14 The halo effect, and other managerial delusions
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-halo-effect-and-other-managerial-delusions
The quest of every high-quality corporate executive is to find the keys to superior performance. Achieving market leadership is hard enough, but staying at the top—given intense competition, rapidly changing technology, and shifting global forces—is even more difficult. At the same time, executives are under enormous pressure to deliver profitable growth and high returns for their shareholders. No wonder they constantly search for ways to achieve competitive advantage.
