Friday, October 18, 2019

Business Intelligence and Analytics 34

 

1          3 Concepts Defining the Future of Work: Data, Decentralisation and Automation
https://datafloq.com/read/3-concepts-defining-future-of-work/7051
The organisation of tomorrow will look fundamentally different than today’s organisation. Those enterprises that are aware of the upcoming changes can best prepare and achieve competitive advantage in a data-driven society

 

2          How Artificial Intelligence(AI) Will Impact Your Life in the 2020s
https://datafloq.com/read/artificial-intelligenceai-impact-life-2020/7041
As technology advances, more AI designs are expected. In the 2020s, we are bound to feel the AI-driven changes in the way we live and interact with the world. AI is expected to play a significant role in changing our lives in many ways.

 

3          Winning with AI
https://sloanreview.mit.edu/projects/winning-with-ai/

AI promises rewards but also comes with risks ― namely, that competitors figure out how to successfully use it before you do. This year’s 2019 MIT SMR-BCG Artificial Intelligence Global Executive Study and Research Report shows early AI winners are focused on organization-wide alignment, investment, and integration.

 

4          How to get your sales representatives and marketing teams to work together
https://www.smartinsights.com/digital-marketing-strategy/sales-representatives-marketing-teams-working-together/

In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help the company grow, right? The only difference is that they try to achieve this goal in different ways. While your marketing team tries to raise awareness about your brand and generate leads, your sales team aims to close deals.

 

5          Digital Marketing News
https://www.toprankblog.com/2019/10/digital-marketing-news-101819/

Social media ad-spend to surpass print for first time
Ad spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith.

 

6          How to Easily Deploy Machine Learning Models Using Flask
https://www.kdnuggets.com/2019/10/easily-deploy-machine-learning-models-using-flask.html
When a data scientist/machine learning engineer develops a machine learning model using Scikit-Learn, TensorFlow, Keras, PyTorch etc, the ultimate goal is to make it available in production. Often times when working on a machine learning project, we focus a lot on Exploratory Data Analysis(EDA), Feature Engineering, tweaking with hyper-parameters etc. But we tend to forget our main goal, which is to extract real value from the model predictions.

 

7          The 5 Classification Evaluation Metrics Every Data Scientist Must Know
https://www.kdnuggets.com/2019/10/5-classification-evaluation-metrics-every-data-scientist-must-know.html

What do we want to optimize for? Most of the businesses fail to answer this simple question. Every business problem is a little different, and it should be optimized differently. We all have created classification models. A lot of time we try to increase evaluate our models on accuracy. But do we really want accuracy as a metric of our model performance?

 

8          The Undeniable Impact of Artificial Intelligence on the Forex Market
https://datafloq.com/read/impact-artificial-intelligence-forex-market/7018

There’s been a lot of talk about artificial intelligence (AI) lately, and it’s become a bit of a buzzword in some circles. However, as much as that’s true, it’s also hard to deny the impact of this technology on the modern world, and its very noticeable effects in some specific sectors. Finances have always had a deep link to AI, and we’ve started to see the full potential of that in recent years. And we’re likely just seeing a small fraction of what’s possible too, so it will be very interesting to see how things progress into the future.

 

9          6 Ways to Supercharge Your ABM with Intent Data
https://www.business2community.com/strategy/6-ways-to-supercharge-your-abm-with-intent-data-02249250

According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines. And a major key to ABM success is knowing which accounts you should inject resources into, as well as those to pump the brakes on.