Friday, October 11, 2019
Business Intelligence and Analytics 33
1 Automation and economic disparity | McKinsey
https://www.mckinsey.com/featured-insights/future-of-work/automation-and-economic-disparity-a-new-challenge-for-ceos
As intelligent machines take over a wider variety of tasks, many global companies are doubling down on workforce retraining. And rightly so—the next wave of automation technologies promises to alter the nature of work further across a range of industries. But beyond these thorny organizational challenges around what work is—and what work will become—is another, less-explored management consideration: Where will this work happen?
2 The oil industry can save $100bn on digitalisation: Rystad Energy
https://www.oilandgasmiddleeast.com/products-services/35281-the-oil-industry-can-save-100bn-on-digitalisation-rystad-energy
A study by Rystad Energy estimates that as much as $100bn can be eliminated from E&P upstream budgets through automation and digitalisation initiatives in the 2020s. Service companies are reinventing themselves to help operators unlock these savings.
3 BP makes multi-million investment in AI energy firm
https://www.energyvoice.com/other-news/209550/bp-makes-multi-million-investment-in-ai-energy-firm/
Oil and gas giant BP has announced a multi-million investment in an artificial intelligence (AI) tech firm through its BP Ventures arm. The global energy company said it will look to invest around £2 million in cloud-based software firm Grid Edge.
4 Are Robots the Answer to Petrochemical Inspection and Maintenance Challenges?
https://www.thomasnet.com/insights/solving-the-challenges-of-petrochemical-inspection-and-maintenance-with-robotics/
The demand for petroleum and petrochemical products is by no means abating. In fact, the market is expected to reach $81.4 billion by 2022 and requirements are set to grow exponentially over the coming years. With such dramatic short-term growth, it quickly becomes challenging to ensure accurate, cost-effective, and timely inspection and maintenance.
5 The Role of Data in the Growth of Recurring Revenue Businesses
https://www.business2community.com/big-data/the-role-of-data-in-the-growth-of-recurring-revenue-businesses-02236796
In the US the subscription e-commerce market has grown by more than 100% per cent a year over the past five years, with the largest retailers generating more than $2.6B in sales in the past 12 months. The most recent research from McKinsey reveals that almost one in six people in the States have signed up for one or more subscriptions to receive products on a recurring basis, frequently through monthly boxes.
6 Customer-First Marketing: 4 Ways to Know Thy Customer and Capitalize on Their Interests
https://www.business2community.com/marketing/customer-first-marketing-4-ways-to-know-thy-customer-and-capitalize-on-their-interests-02248039
Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups to target. But the wants, needs, interests and values of a customer cannot be determined from this simple means of segmentation. Customer-first marketing uses a customer-centric approach and goes much deeper than traditional methods to glean a clearer understanding of what consumers care about and feel strongly connected to.
7 Empathy Marketing: How to Understand Your Customers, in 10 Steps
https://contently.com/2019/10/09/empathy-marketing-steps/
I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. Sure, you might be able to jam some conversions into your funnel. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.
8 Opinion | America’s Risky Approach to Artificial Intelligence
https://www.nytimes.com/2019/10/07/opinion/ai-research-funding.html
The brilliant 2014 science fiction novel “The Three-Body Problem,” by the Chinese writer Liu Cixin, depicts the fate of civilizations as almost entirely dependent on winning grand races to scientific milestones. Someone in China’s leadership must have read that book, for Beijing has made winning the race to artificial intelligence a national obsession, devoting billions of dollars to the cause and setting 2030 as the target year for world dominance.
9 24 B2B Lead Generation Strategies for 2019
https://marketinginsidergroup.com/content-marketing/10-b2b-lead-generation-strategies-for-2019/
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape.
10 Activation maps for deep learning models in a few lines of code
https://www.kdnuggets.com/2019/10/activation-maps-deep-learning-models-lines-code.html
Deep Learning (DL) models are revolutionizing the business and technology world with jaw-dropping performances in one application area after another — image classification, object detection, object tracking, pose recognition, video analytics, synthetic picture generation — just to name a few.
11 Carlsberg moves closer to creating the world’s first ‘paper’ beer bottle
https://www.packagingnews.co.uk/news/environment/carlsberg-moves-closer-creating-worlds-first-paper-beer-bottle-11-10-2019
Carlsberg has unveiled two new research prototypes of its Green Fibre Bottle, which are the first ‘paper bottles’ to contain beer. Carlsberg also announced it has been joined by other leading global companies who are united in their vision of developing sustainable packaging through the advancement of paper bottle technology.
