Friday, June 28, 2019
Business Intelligence and Analytics 23
1 How Data Masking is Driving Power to Organizations?
https://www.datasciencecentral.com/profiles/blogs/how-data-masking-is-driving-power-to-organizations
In this digital age, the threats against an organization’s data are massive and the consequences of a breach are extremely devastating for a business. So it has become important to consider various factors when it comes to secure databases.
2 AI: More sales, revenue or profit? You choose
https://www.smartinsights.com/ecommerce/merchandising/ai-more-sales-revenue-or-profit-you-choose/
It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with
3 Launch of OilX platform, harnesses AI to transform oil trading analytics
https://www.oilfieldtechnology.com/digital-oilfield/17012019/launch-of-oilx-platform-harnesses-ai-to-transform-oil-trading-analytics/
Today marks the launch of a world-first technology platform which aims to transform the oil trading industry through the application of artificial intelligence – OilX.
4 How Satellite Imagery is Revolutionizing the Wa
https://medium.com/@kolemannlutz/how-satellite-imagery-is-revolutionizing-the-wa-da44bfb95d89
Amidst the data revolution, strategic investment teams are constantly searching for alternative datasets to stay ahead of the game. A key component of successful investing practices is to gather a well-informed outlook of the situation at any given time. One unique solution to capitalize in the financial markets is from the underlying information within satellite imagery.
5 New Report Looks at Best Times to Post on the Major Social Platforms in 2019
https://www.socialmediatoday.com/news/new-report-looks-at-best-times-to-post-on-the-major-social-platforms-in-201/557530/
Since the dawn of social media marketing, brands have been trying to work out the magical best time to post, in order to maximize engagement, boost reach and, ultimately, increase conversions. But here’s the truth – there is no magical, one-size-fits-all, best time to post for every brand, on any social network.
6 5 Under-the-Radar LinkedIn Features for Marketers
https://www.toprankblog.com/2019/06/linkedin-features-marketers/
It’s plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report shows that social content is atop the list of focal areas for B2B marketers in the coming year.
7 How to Pair AI with Inside Sales to Grow Your Business
https://blog.marketo.com/2019/06/how-to-pair-ai-with-inside-sales-to-grow-your-business.html
Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike.
8 AI Can Keep An Eye On You
https://www.datasciencecentral.com/profiles/blogs/ai-can-keep-an-eye-on-you
Artificial Intelligence (AI) can monitor your moves. It’s not a myth, but the sheer reality. AI can give you a creepy experience while keeping an eye on you.
9 Creativity and effectiveness, brand building, voice commerce: 5 killer stats to start your week
https://www.marketingweek.com/2019/06/24/creativity-and-effectiveness-brand-building-voice-commerce-5-killer-stats-to-start-your-week/
More than half (51%) of business leaders, including 33% of senior level marketers, rate their knowledge of brand building as ‘average’ to ‘very poor’ despite of being responsible for setting marketing objectives.
10 7 Steps to Mastering Data Preparation for Machine Learning with Python — 2019 Edition
https://www.kdnuggets.com/2019/06/7-steps-mastering-data-preparation-python.html
Data preparation, cleaning, pre-processing, cleansing, wrangling. Whatever term you choose, they refer to a roughly related set of pre-modeling data activities in the machine learning, data mining, and data science communities.
11 How to Market an Event: 15 Event Marketing Tips
https://marketinginsidergroup.com/event-marketing/how-to-market-an-event-15-event-marketing-tips/
A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.
12 Study shows many senior managers distrust big data
https://phys.org/news/2019-04-senior-distrust-big.html
A new Massey University study shows many top executives are failing to capitalise on the benefits of big data, preferring to rely on their own intuition.
13 How Email Triggers Can Generate More Sales
https://www.business2community.com/email-marketing/how-email-triggers-can-generate-more-sales-02213883
To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person at the right time.
It is not activated all the time, but whenever a particular event occurs, or your website indicates something, it is sent automatically to the users. It is a reaction of the action taken by any particular user on your website. You can also schedule them at particular moments, like the birthday of your user or when you are willing to announce something publically or at Ester/Christmas, etc.
14 The 19 Best iPaaS Vendors for Any Budget
https://blog.hubspot.com/marketing/ipaas-vendors
As your business grows and evolves, you’ll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can’t communicate effectively, you’re going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down.
15 What Is Inbound Sales? A Complete Guide
https://www.bluleadz.com/blog/what-is-inbound-sales
Buyer behaviors are constantly changing, but the invention of the internet shifted the power dynamic entirely. Now, consumers have the ability and resources to seek education on their own, so the traditional method of pressuring them to make a quick decision simply doesn’t work anymore.
