Friday, June 14, 2019
Business Intelligence and Analytics 21
1 Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics
https://marketingland.com/google-to-buy-unified-data-platform-looker-for-2-6-billion-to-strengthen-cloud-analytics-262239
Earlier today, Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction. Once the deal is complete later this year, Looker will join Google Cloud.
2 Mary Meeker’s Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing
https://www.socialmediatoday.com/news/mary-meekers-annual-tech-report-outlines-coming-shifts-in-social-media-and/556664/
Every year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report, which looks at the key industry shifts and developments to be aware of, in order to help marketers, and others, plan for the next major evolutions.
3 Five things to do on a small digital marketing budget Search Engine Watch
https://searchenginewatch.com/2019/06/13/small-digital-marketing-budget-tips/
When you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where you want.
4 How Automation Helps [Small] Businesses Increase Agility
https://www.business2community.com/small-business/how-automation-helps-small-businesses-increase-agility-02210712
Rapid change and technology have made organizational agility an absolute must for businesses in the 21st century. If efficiency was the key to success in the industrial age, agility is the new determining factor for success in the age of technology.
5 8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You
https://www.business2community.com/ecommerce/8-low-key-ways-ecommerce-brands-are-using-competitor-insights-to-spy-on-you-02210439
If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are. A seasoned coach might point out vulnerabilities in the competition, but by the end of the movie, the underdog team defeats the reigning champs and comes out on top.
6 7 Ways to Win Over Customers Through a Welcome Email Series
https://www.business2community.com/email-marketing/7-ways-to-win-over-customers-through-a-welcome-email-series-02209320
Did you know that a welcome email series is one of the most overlooked email automations of small- to medium-sized businesses? As it turns out, many who send out newsletters or campaigns on a regular basis completely overlook this crucial component to any email marketing strategy.
7 What Does it Mean to Pivot in Entrepreneurship?
https://knowledge.wharton.upenn.edu/article/pivot-entrepreneurship/
“Pivot” is a popular term in the start-up world. If their initial idea doesn’t work as planned, entrepreneurs are expected to be ready to pursue a Plan B. But what does it actually mean to pivot – and are entrepreneurs really as open to doing it as they say they are?
8 5 Ways to Deal with the Lack of Data in Machine Learning
https://www.kdnuggets.com/2019/06/5-ways-lack-data-machine-learning.html
In many projects I carried out, companies, despite having fantastic AI business ideas, display a tendency to slowly become frustrated when they realize that they do not have enough data… However, solutions do exist! The purpose of this article is to briefly introduce you to some of them (the ones that are proven effective in my practice) rather than to list all existing solutions.
9 What you need to know: The Modern Open-Source Data Science/Machine Learning Ecosystem
https://www.kdnuggets.com/2019/06/top-data-science-machine-learning-tools.html
Recently we reported the results of 20th annual KDnuggets Software Poll: Python leads the 11 top Data Science, Machine Learning platforms: Trends and Analysis.
As we have done we examine which tools were part of the same answer – the skillset of the user. We note that this does not necessarily mean that all tools were used together on each project, but having knowledge and skills to used both tools X and Y makes it more likely that both X and Y were used together on some projects. The results we see are consistent with this assumption.
10 Top Programming Languages For Data Developers In 2019
https://www.smartdatacollective.com/top-programming-languages-for-data-developers-in-2019/
If you are a data developer, then you need to invest in learning the right programming languages. There are a ton of languages on the market, but some are more reliable than others. You will have a lot more job security if you invest in the right field.
