Business Intelligence and Analytics 6
Friday, February 22, 2019
Business Intelligence and Analytics 6
1 How to Get the Best Results from Big Data Analysis
http://knowledge.wharton.upenn.edu/article/page-model-thinker-book/
Scott E. Page, professor of complex systems, political science and economics at the University of Michigan, doesn’t want people to limit themselves to linear thinking. In his new book, The Model Thinker: What You Need to Know to Make Data Work for You, he explains how taking a multi-paradigm approach puts more power into solving problems, innovating and understanding the full range of consequences to complex actions.
2 Building a competitor analysis is a process, not a single event
https://searchengineland.com/building-a-competitor-analysis-is-a-process-not-a-single-event-312774
Big or small, we all have competitors we have to contend with. But what’s the best way to deal with them? How can we identify who they are? How do we stack up? And how can we use this information to better our accounts? Both Sean and Andrew gave great ideas for better analyzing competitor behavior and finding opportunities you can leverage.
3 Introduction to Machine learning: Top-down approach
https://towardsdatascience.com/introduction-to-machine-learning-top-down-approach-8f40d3afa6d7
A super smooth introduction to machine learning. We couldn’t have ever imagined how much computers will improve to become the monstrous machines we have today, they’re not just getting better at what they do, they are also conquering other jobs.
4 Descriptive Analytics, Prescriptive Analytics And Predictive Analytics For Customer Experience
https://www.forbes.com/sites/blakemorgan/2019/02/21/descriptive-analytics-prescriptive-analytics-and-predictive-analytics-for-customer-experience/
Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change. Who are your customers? What do they want? How can you provide the best customer experience to give you a competitive advantage? Those questions can all be answered with data analytics.
5 Fresh Content Marketing Ideas for Your B2B Buyer’s Journey
https://marketinginsidergroup.com/content-marketing/b2b-buyers-journey-fresh-content-marketing-ideas/
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of their audience at a particular stage of the buyer’s journey, and through that, patterns have emerged that pair specific formats with specific stages.